Script

Audio	Visual
Hi im Karina and Im 17, I study media at city of Westminister college	Camera looking at me while im talking
I don’t have many interesting life stories but I have one that probably touches me the most. My Dog Fila.	Eye level camera at me talking then a transition of a picture of my dog.
He was like my best friend, as I was only 12 he seemed like the greatest pet. We were asked to look after him as my mums friend bought it for his girlfriend then had to go away through out the time they were away we grew closer to him and realized he was part of the family.	Middle length shot so its not too close up and camera angle slightly to the side.
When they came back they realized that they don’t have time on their hands for a dog an if we wanted to we can keep him, so we did.	Camera movement - pan left to right. Middle close up
He used to wait for us to come back by sitting on the window seal and used to sleep on the bed with us like a normal human I think that’s why we felt so close to him. I used to play hide and seek with him and take him for walks everyday.	Middle length shot while im sitting down then begin to get up and go to my window. Middle length shot again.
Then one day my mum was going work and he didn’t want her to leave. Afterwards I thought he wanted to go outside so I took him out without the lead next to my house not knowing he would run away and after my mum. I waited for him to come back an after 5mins I knew he wasn’t there I looked everywhere but by then I knew he had run away. I called my mum and she called the vets in which they tracked him down and told us he had been knocked over by a car near our main road an was brought back by the man that ran him over.	Look out my window for abit then sit on the floor and go through my photo albums while I tell the story. Track out – Track in
4days later we went to a place to get him criminated this is when I saw him for the last time before the curtains opened and he was rolled through into the fire.	Lay down holding a picture of him Middle shot Worms eye
We waited couples hours before we received his ashes then we went home as it was out of London, my birthday was 3 days later.	Middle shot while I finalize my story Birds eye

Interactive Advert 2

The title of the video is dynamo showreel 2010, this video can be found on youtube. In this video its planned out like a trailer to show the talent of dynamo the magician so when people click on it they'll see various clips of his magic all in one video and they'll get an insight of what he does. The target audience for this video is all ages as magic can be shown to everyone and both genders, the purpose of this video is to entertain its veiwers and show how amazing magic can be when done properly so its gives people the wow factor. Its digital platform is the internet mostly as these are where most of his videos are found. The technical aspect of this video is high resolution an high quality video as it looks like it has alot of cuts and has been edited for the purpose of it looking like a trailer, it has clear sound effects and looks well planned out.

Interactive Advert

The name of this video is SB.TV Cover Drive - Lick Ya Down, which can be found on youtube. In this video cover drive are being interviewed and sing their song in acoustic. The target audience for this is mostly young male and female as SB.TV is recognised mostly by young people as it started off by a young boy so its mostly passed around by those who enjoy this type of music. It appears on the internet as thats its only digital platform. The purpose of this video is to entertain and get SB.TV more known by more people to show people they interview various artists and different genders.The technical aspect of this video is it is filmed and showed in HD, has clear sound effects and camera movement as its filmed by a person so it makes it look more professional then it being hand held an wobbly.

Viral Marketing Advert 2

The name of this video is Cadburys advert eyebrows official version, url of this advertisement can be found on youtube. In this video there are two children who look as if they are about to have a school photo taken or a photoshoot and when the photographer leaves they move their eyebrows to the song that is playing.  The target audience for this video is both genders and mostly around all ages as been all over the internet and also on tv which makes it the two digital platforms. The purpose of the video is to entertain and promote cadbury but in a fun way.  The technical aspects of the video are that the video is quite high quality as we see their movement clearly and can hear what music is playing as it looks like their doing a photoshoot the imagine is clear and looks more realistic.

Viral Marketing Advert

this advertisement can be found on youtube as its also a internet digital platform. The video has zoozoo and a crocodile in which the zoozoo animal is teasing the crocodile with a fish and laughs about it so then the crocodile ends up eating the zoo, the purpose of the video is to entertain people and advertise vodafone so its becomes a more recognizable company. The target audience for this advert is mostly for both genders and young people as their the ones who will find it most funny. The technical aspects of this video is the sound quality and the image quality is clear and easy to understand both as its been compressed abit it'll work quicker. Its been edited by doing cuts and inserting the logo at the end to make it look more professional.

hi there.