Thursday, 17 November 2011
Task 4
Advert 1
The product for this is Loverdose fragrance by Diesel. The persuasive technique of this advert is repetition as they keep repeating "i love you" to show the viewers what people would think of you if u wear the perfume. Their unique selling point is the product itself as its a new fragrance by them.
Advert 2
The product their selling in this advert is Kellogs Special K cereal, their persuasive techniques were facts when they talk about the amount of kalories in there and adjectives were used to describe the product more an sell it to us. Their unique selling point is how many kalories it has and how it will make u slimmer.
Advert 3
In this advert the product their selling is Colgate total toothpaste, this has many persuasive techniques such as the anecdote by using a woman to explain her story of how she brushed her teeth then comes back the next day to show the audience the difference which includes statistics as they may not be telling the whole truth but most things are an the statistics on who uses it and all the ways it helps ur teeth. It uses adjectives such as "healthy" and has also got facts to back it up. Their unique selling point is how it helps ur teeth and that most dentists recommend it.
Friday, 11 November 2011
Friday, 4 November 2011
Task 2 30.1.2
| Type of persuasive technique | Link to an advert which uses this technique |
| The anecdote: personal experience or story, which is sold to us as proof. | “Sunday times – Angelina Jolie” |
| Adjectives: Crisp, fresh, healthy, nutritious, etc | “Marks & Spencer’s, Easter Ad” |
| Repetition: Key points, positives about the product, themes etc | “Right Guard Extreme Silver” |
| Statistics: Often presented as factually accurate but sometimes they are a bit dubious. | “Tiscali – Jenkins” |
| Fact: A Statement that is true and can be proven. | “Helen Baxendale – In season food” |
Thursday, 3 November 2011
Task 1 30.1.1
1. Tv advertising is a way to promote or sell a brand, product or service and it gives the consumers a reason why they should buy the product.
2. The three characteristics of a contemporary advert is a Unique Selling Point (USP), Logo to make the company name rememerable also that no adverts are longer than a minute.
My advert that i chose was the haribo advert, this program is selling one of the most known sweets "Haribos" so its directed at everyone. The advert is memorable because they add sense of humour and most remembered for the little girl who shouts at her dad and the line she uses "look into my eyes" which makes the audience like her and think shes sweet as it also shows its something for the family too. It makes the audience want to go and buy them as they show the different sweets included and has a catchy theme tune at the end for them to remember it and recognise them when they see them in the shop.
History of tv advertising
How many adverts is it estimated that the average American consumes every day?
30 Thousand
Where do you see adverts?
On the tv, billboards, magazines/newspapers, the internet and videos such as eg. youtube sometimes has adverts before a video.
What is the second most uttered word in the world?
CocaCola.
Sometimes advertisers use a character or a personality to help sell a product, why is this successful?
Its recognised more globally, it creates personalitys as products and humans can create connections with products they can connect with the character.
Does advertising always work? Give an example?
it doesnt always work as for the edcel car that product failed as more peoples saw it more peoples wernt interested.
What is research an important phase of making a TV advert?
Research relies on human behaviour and what they want, by looking at their needs and what turns them on/off and listening to their views also they can get an idea of what they need to do to make the product better such as the mcdonalds advert when they found out that when people come to mcdonalds they feel as if they having a break so therefore their new slogan was "you deserve a break today" which made a very big impact and made their sales go up 3x more.
What does research show are effective methods of advertising?
- Repetition
- Approaching Clients and persuading them why they should invest in the product
- Slogans, rememberable short phrases
- Having characters, kids or animals to get the audiences attention
How do adverts stop us from turning over?
an entertaining advert that also has humour but creative to keep us watching and something to keep them happy after watching the advert
What is the future of advertising?
paying people to view an advert, putting adverts more on the internet and youtube.
2. The three characteristics of a contemporary advert is a Unique Selling Point (USP), Logo to make the company name rememerable also that no adverts are longer than a minute.
My advert that i chose was the haribo advert, this program is selling one of the most known sweets "Haribos" so its directed at everyone. The advert is memorable because they add sense of humour and most remembered for the little girl who shouts at her dad and the line she uses "look into my eyes" which makes the audience like her and think shes sweet as it also shows its something for the family too. It makes the audience want to go and buy them as they show the different sweets included and has a catchy theme tune at the end for them to remember it and recognise them when they see them in the shop.
History of tv advertising
How many adverts is it estimated that the average American consumes every day?
30 Thousand
Where do you see adverts?
On the tv, billboards, magazines/newspapers, the internet and videos such as eg. youtube sometimes has adverts before a video.
What is the second most uttered word in the world?
CocaCola.
Sometimes advertisers use a character or a personality to help sell a product, why is this successful?
Its recognised more globally, it creates personalitys as products and humans can create connections with products they can connect with the character.
Does advertising always work? Give an example?
it doesnt always work as for the edcel car that product failed as more peoples saw it more peoples wernt interested.
What is research an important phase of making a TV advert?
Research relies on human behaviour and what they want, by looking at their needs and what turns them on/off and listening to their views also they can get an idea of what they need to do to make the product better such as the mcdonalds advert when they found out that when people come to mcdonalds they feel as if they having a break so therefore their new slogan was "you deserve a break today" which made a very big impact and made their sales go up 3x more.
What does research show are effective methods of advertising?
- Repetition
- Approaching Clients and persuading them why they should invest in the product
- Slogans, rememberable short phrases
- Having characters, kids or animals to get the audiences attention
How do adverts stop us from turning over?
an entertaining advert that also has humour but creative to keep us watching and something to keep them happy after watching the advert
What is the future of advertising?
paying people to view an advert, putting adverts more on the internet and youtube.
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