Task 2 30.1.2

Type of persuasive technique	Link to an advert which uses this technique
The anecdote: personal experience or story, which is sold to us as proof.	“Sunday times – Angelina Jolie”
Adjectives: Crisp, fresh, healthy, nutritious, etc	“Marks & Spencer’s, Easter Ad”
Repetition: Key points, positives about the product, themes etc	“Right Guard Extreme Silver”
Statistics: Often presented as factually accurate but sometimes they are a bit dubious.	“Tiscali – Jenkins”
Fact: A Statement that is true and can be proven.	“Helen Baxendale – In season food”