Wednesday, 7 December 2011
Task 5
Advert 1
"Toys r us" is mostly targeted at kids and families, as toys r us is a well known toys shop more kids will be drawn into the video as they'll see something they like and their family would have to buy it for them, as well as it being close to christmas they target it all classes to know they can get something for the kids with special offers and to fit their price range. Its aimed at kids starting from those who are expecting a baby to kids up to 12. Although there are toys for teenagers as well such as bikes, pianos and gadgets. Its aimed at all genders and a D and above audience.
Advert 2
The target audience aimed for this advert is mostly men who are quite elderly as the advert focuses on a old man being half naked with also male chef in the background to show its more of a man world where they are so it will appeal to those who feel as if they can relate gender and age wise but also the section where they cut the cucumber portrays a mans private part so thats what could come to mind when a man see's this advert although it will still attract some women as Gordon Ramsey is a well known chef it shows celebrity endorcement so more people will know who he is and will watch it for him. It also shows people the prices and reviews from others as specsavers is a known company more people will feel like thats their best choice, people feel it'll be worth their money as they have a good reputation it'll be aimed at all classes and choosing a price range to fit their budget. It also shows theres more people who are white than any other colour so it makes it seem as if the advert itself has chosen a particular group in which they want to include.
Advert 3
This iphone 4S advert has more of a one particular target audience, such as business people who need a smartphone or those who are earning a reasonable amount and can afford it considering the contracts can be expensive and the phone itself to buy on its own therefore it'd mostly attract a class of C and upwards. Its targeted mostly at a older audience rather than teenagers who might also want it but will have to be working aswell. Its aimed at both genders as its a diverse smartphone and suitable for anyone to use. This advert is targeted at a diverse audience where its different races shown to show the phone is for anyone and not seen as only been used by a particular group of people.
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30.1.5
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