Advert Evaluation

 The concept of our advert advertising the brand "MAC Cosmetics" as its a very known brand we thought a mojority of the people could relate to it, although the target audience may only be directed at women its a very unique brand which men could also use at photoshoots,videos etc. Its used by and at important and big events such as london fashion week which tells the audience that the brand is good and worth your money, as its more advertised and seen more by people it will become more recongized and will be spread more over the countrys. We thought as the brand has yet to release a advert on tv and only posters and magazine advertisements used it would be a good idea to give people a visual insight of the brand and make it more known to boost its reputation.

In the advert it starts off with a close up of my lips and then zooms out on me walking in which i am in colour and everything else is black and white, as im walking you see a girl pass me and turn around more in slow motion to emphasize the point of me wearing something that she liked, i then walk into a building and lip sync "mac" which it then changes to the studio parts of me laughing and a low shot/mid shot of my face and me saying "mac". A few extra clips are added afterwards of the group "bell amie", holly valances lips, and a few youtube make up videos we thought it would more creativity to the video so it looked more like it was about the product. Our ending was used as a idea from "ugly betty" where at the beginning of the program theres different features cut of the face and then put on top of each other to make a different face, we thought this would be a cool idea and could remake it by taking short videos of people and then cutting their features out and putting them together. The video ended on me writing "mac" on the mirror and a picture of a woman who had mac make up on with it blended in to their logo.

I think in use of equipment and planning, we tried to be as organised as we can by completing our storyboards, mind map and presentation which helped us gain better knowledge of the product to help us use in the video and plan for our main storyline. I think we worked as a team well as we all came up with different ideas and filmed different aspects of the video so no one was left out and everyone could get a chance to say their idea but also how to improve the video and what should be changed, as we were all girls it helped us pick a product better as we would have the same thoughts and wouldn't be biased about the product we picked as it would relate to all of us. We all had turns at filming with the equipment so we could improve our skills with the camera's, tripods but also at editing.

We shot it in different locations so we could show the different colours and a variety of different shots in which we can then blend together, we shot some in the studio, outside and we got a few clips from different videos to show the mac make up. I thought the video went well as we managed to add different effects/transitions to make it look more professional and realistic, i thought it blended in well as it had a purpose to it as i was the main character everything else was black and white and i was in colour, so the moral of the story was i make everything change into colour. I thought this was one of the things that went well in the video amongst picking a song that went with the video and making the brand noticeable in the video. I think the feedback we received was good as well as people gave good reviews and pointed out things that we thought was interesting and didn't realise ourselves. Its taught us new techniques we could use for next time but also whats good and what we could improve or shouldn't do again.

The differences there would be about our video and a professional video that mac itself would do would probably be they would have used more than one person for their video and had their make up for bright and colourful showing all the make up they have in store but what their known for, they would have also made it more random rather than having a storyline about one person, it would of looked more professional by using photo shoots, better effects/lightning and a background image. The similarities would be the different angle shots, clear image and lightning also how the song was relevant to the video. I think although mac doesn't have their own official advert as their known so global they think it might not be needed id like to think the product would be successful in the advert as it showed a purpose, was short but effective and pointed out a variety of things to tell more about mac showing different storylines but also the different products the brand has, i also think it might not be as successful as it wasnt as clear to tell how the product will make you feel and how good it actually is, also it needed to be cut and blended in more with the music but also the different shots of locations to make it look as one whole story to draw them in more.

The persuasive techniques we used in the video was "beautiful women" as there was make up used throughout the video which shows that women use it to make themselves look more beautiful, there was also clips of girls dressed up and a pretty girl group which will catch the the audiences eye to see the make up they used makes them look flawless. As its make up it relates to it a lot and shows what mac make up can do to you and how it makes you look so the audience can get a chance to look like that also. Another technique would be celebrity endorsement as in our storyboard we wanted "Mila Kunis" to be our main model as shes got natural beauty and would attract the audience, in our video we used "Bell Amie" as an example as they looked like they were having fun but also look glamorous and they're also recognised by the audience so it would show that they also use the brand.

The target audience would be mostly aimed at women aged from teenagers to older women, although men would use it as well in photo shoots and fashion shows. This product is mostly aimed at people who are working class and above as their prices are quite expensive but worth the money so it would be a reasonable price for people who would pay more for make up thats good and lasting rather then less expensive and not as good in quality. The advert is targeted at all different people who are interested in make up that can relate to it but also feel more convinced to buy it. Its also aimed at people who might be photographers and make up artists to show them this is one of the best brands to use as its so known and used by celebrities and all over the world.

As well as having good points about the video theres also areas we would need to improve on or change for the next time. I think the feedback gave us more points in which we can improve on and helped us to know other peoples opinions from outside of the group which we may have not been able to see ourselves. I think the things we could improve on would be the music wasn't cut as well in the middle due to lack of time so for next time we'd have to make it more organised and make it one of the main prioritys to fix. There was also abit too much going on as different clips where i wasnt seen doing anything which didnt really help the video and focus on advertising the product like we should have, there should have been less locations so it looked like there was a variety of story lines going on so we should have made it clearer and make the product more shown in the video so our story relates to the product more.